In regards to Disney’s recently announced purchase of Marvel Entertainment, Disney Exec Bob Iger, had this to say to CNBC:
“We’d like love to attract more boys, and we think Marvel’s skew is more in boys’ direction. Although there’s a universal appeal, we think, to a lot of their characters and a lot of their story. Just look at Spider-Man and Iron Man films. This is a great fit. But we obviously know Disney has a lot of products that are more girl-skewed than boy. And we’d like the opportunity to go after boys more aggressively.”
Listen, buddy… you don’t need to spend $4BIL just to attract little boys. I think an XBOX and some candy works for most older guys like yourself.
On A Side Note: One of the reasons that IRON MAN was so awesome IMO is because Marvel had full control over the film and made sure it kicked ass. Now with the Mouse involved, their films better not become a suckfest. Find out more about this story here
